This project involved designing and developing a high-conversion landing page for Industrias Pico, aimed at attracting clients interested in the Ergohuman ergonomic chair.
The page was built with a marketing-first approach, combining persuasive content, clear product highlights, professional visuals, and strong calls to action to encourage immediate purchase decisions.
The design followed a flyer-like digital structure, presenting the special offer, product benefits, and payment methods in a visually compelling way while ensuring usability across devices.
- Prestashop Customization: Adapted the default Prestashop template to align with the brand identity and product requirements.
- UI & UX Improvements: Simplified navigation and purchase flow for a user-friendly shopping experience.
- Product Presentation: Structured product pages with clear descriptions and benefits to compensate for the lack of professional images.
- Content Strategy: Wrote persuasive and informative product copy focused on health, wellness, and natural remedies.
- Responsive Development: Optimized the store for mobile and desktop usage, ensuring seamless accessibility across devices.
- E-commerce Features: Integrated secure payment methods (Mercado Pago) and reliable shipping (Servientrega).
- SEO Optimization: Enhanced discoverability with optimized metadata, semantic HTML, and lightweight code practices.